MSM Worldwide Introductions

All MAZADSPEEDs were the left hand drive variant of this vehicle built exclusively for the North American market. The right hand drive variants were produced exclusively for either Japan (as the Roaster Turbo) or Australia (MX-5 SE).
It is believed there are 15 Australian spec MX-5 SEs built that were imported  into New Zealand and 6 USA spec MSMs imported into Puerto Rico.

The Mazda Roadster Turbo was shown to the press for for the first time at the Tokyo Auto Salon on October 27, 2003 and was officially introduced on December 24, 2003  as a limited production vehicle (only 350 units) available for sale starting in early February 2004.

It may have been overshadowed a little by the  IBUKI  concept car which was a slightly customized version of the new NC platform which would be introduced for sale the following year.



MSM at the SEMA Show Nov 2003

MSM at the SEMA Show Nov 2003

All RT cars came with white faced gauges (not silver like the MSMs or SEs),

side marker lights and model specific emblems

All RHD cars came with black plastic oil filler caps

Tokyo Show Poster, Mazda Concepts display of three vehicles including the IBUKI roadster (blue vehicle)

Australia Intro (1).jpg
Some unique features of the Roadster Turbo
Colours available were Velocity Red, Titanium Grey, Pure White, Sunlight Silver and Grace Green 
United States/North America
After shown briefly at the industry-only 2003 Specialty Equipment Market Association (SEMA) Show in early November 2003 the North American debut of the car as the MAZDASPEED was unveiled at the Los Angeles Auto Show in January 2004 with announced availability for sale in the Spring of 2004. Four thousand three hundred units were to be built and sold through 310 MAZDASPEED-approved Mazda dealers on the continent. 
The Canadian introduction of the MAZDASPEED is believed to be at the Vancouver Auto Show in March 2004.
The Australian introduction of the MX-5 SE (Note: The word speed could not be used within a car's name so the model was listed as SE) was at the now defunct Melbourne Motor Show in March of 2004 and was available in Velocity Red, Titanium Grey and Sunlight Silver. 

MSM Introduction at L. A. Auto Show


MSM Introduction at L. A. Auto Show

Being introduced to Dealers